iPhone and Polaroid

I found this Polaroid SX-70 Land Camera at a flea market recently. I originally thought it would be a great addition to my Etsy shop. When I got it home, I showed my husband the camera, then closed it up and handed it to him. When closed, this camera is compact; about the size of an 8-track tape. After he held it in his hands he put it on the table. He grabbed the iPhone out of his pocket, laid it down next to the camera, and said they feel the same. They feel well made.

SX-70 and iPhone

So, I started doing some research online (This is my favorite post). I found out that the creator of this camera, Edwin Land, co-founder of Polaroid Corporation, was very similar to Steve Jobs, co-founder of Apple. (Disclosure: I’m an Apple fangirl.) The similarities went from management style, to the way they pushed new technology, to their insistence on high quality, to their purposeful lack of market research on potential products. They both created products that people didn’t know they needed until they were created.

Polaroid SX-70 and iPhone

The more I read about the history of the camera that was now in my house, the more I felt it needed to stay here. I guess that’s the danger of researching. When I can connect the past to the present with a vintage item, I’m hooked. The fact that the SX-70 Land Camera was, to me, the iPhone of 1972, makes me love it even more. Sometimes you meet someone and the more you know about them, the more you like them. That happened to me with this camera. I liked it when I saw it, but once I held it, felt the solidity of the design, and learned the history of its making, I loved it. So for now, it stays.

Polaroid iPhone

In the spirit of this post, all photos were taken with an iPhone, using the Instagram app.

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